Camp Baseline Mock-Branding Package
Camp Baseline, A Mental Health Retreat, was a portfolio project with the goal of creating completing a brand identity from concept to delivery. It is based off of a fictional weekend retreat camp for young adults (ages 18 to 24 ) to reset and rejuvenate from the hustle of everyday life and form meaningful connections and self-care skills essential to transitioning into working life. The project included choosing identity elements (brand colors), creating a custom logo with style variations, and following up with supplementary design assets, merchandising products, and print advertising mockups.
PSD Campground Welcome Flags Mockup and Design (Print Advertisement Asset)
Horizontal Color Mockup Vector (Adobe Illustrator - Logotype and Symbol Vector)
Floral Pattern Asset (Repeat Adobe Illustrator Pattern from Vectors - Digital Asset)
PSD Postcard Mockups and Designs (Stamp & Card - Print Advertisement Assets)
Vertical Color Mockup Vector (Adobe Illustrator - Logotype and Symbol Vector)
PSD Merchandise (Sleep Masks, Sweatpants, Baseline x Headspace Collab Gift Card)
Vertical Black/White Mockup Vector (Adobe Illustrator - Logotype and Symbol Vector)
Dragonfly Pattern Asset (Repeat Adobe Illustrator Pattern from Vectors - Digital Asset)
Camp Baseline Website Mockups (Adobe InDesign - Desktop & Mobile Pages)
Horizontal Black/White Mockup Vector (Adobe Illustrator - Logotype and Symbol Vector)
